For R,
I don’t know if you remember this, but; well actually, I don’t know if you even know about ‘this.’ It was the week of parent-teacher conferences. I had spent the day teaching the ‘Psychology of Sponsorship’, and I brought up statistics about the Super-bowl. A graph was displayed showing company spending on commercials. Particularly money spent on the Super Bowl. Pepsi was one example. One very big example.
That evening, along with about 50 other teachers, I sat in my plastic chair in a small gym behind a table. I scanned the faces of parents waiting in lines. Parents discussing grades and ‘performance’ of their child. Honestly, I never know if a parent is friend or foe. Mostly I have had pleasant conversations. But not this time.
R, when your mom and dad approached, I got an ear full. Your mom was fuming! “How dare you criticize Pepsi! Pepsi has given scholarships to kids. My so-in-so worked for Pepsi and has been very generous with…” To tell you the truth, I started to tune out your mom. I could not help but notice her impeccable suit and color-coordinated Birkin bag. Oh, and she smelled heavenly. Louis Vuitton? While she was giving me ‘a piece of her mind,’ all I thought was, ‘you look and smell sensational!’ Defense mechanisms at work, I guess.
Your dad was quiet until the end of the, umm, ‘conference’, when he politely and perhaps a bit embarrassed, said, “It IS remarkable how much companies spend on ads.” And that was it.
I did not consider you and I especially close as teacher-student. However, close relationships have no bearing on lessons for me. I did wonder what you must have shared with her about your interpretation or perception of the lecture. It crossed my mind that you were using me to enrage your mom. Simply speculation.
In hindsight, it was humiliating. Your mom chose to address her concern with me in front of other parents and my peers. I watched your mom and dad leave the gym, passing the Pepsi displays and dispensers, wondering, ‘how can I teach critical thinking without offending? Someone?!’ I had a ‘normal’ 150 students that semester.
Your mom hit my worst fears- that something I say in class will be twisted. To be fair, another student in the same class went into advertising and used similar strategies taught that day to her advantage. Another student said it was empowering being able to recognize association techniques in ads. He began to see how patterns of persuasion like, “trustworthiness, reciprocity, mere-exposure effect, and emotional appeal tactics” are effective tools manipulate masses.
Another effective tool is intimidation. I did not forget how I felt that night. You mom may be happy to know it worked, to an extent. I became more apprehensive when teaching that particular lesson. And I never shook the feeling that it could happen again. I could have 30 grateful and inspiring parent- conferences, but from that night on, I became more anxious looking at the faces waiting in line. Waiting for another public verbal flogging.
I did not hold it against you. In fact I defended you, as I should, because I was your teacher. I want you to think for yourself. That’s it. I would have loved a conversation with you, your mom, your dad about that lesson. Is that not the point of learning? Discourse leading to understanding? But in an open gym, with no warning, and with no way to defend my position, I was constrained. I just had to take it.
R, I hope you can appreciate my position, and that this is not a reflection on you. Although not forgotten (obviously) I use these experiences to learn and adjust. In the large scheme of things, that occasion made me even more suspicious of corporate sponsorship in education. So, thank your mom for me. I’ve been researching.
Most importantly, it is you I really think of, R. It must have been confusing to hear conflicting perspectives from home to school. I see that as a lesson. I think you saw it as a threat. I understand and I sincerely hope you are well and are thriving in relationships. I’m pretty confident you will never read this, but if you do, please feel free to reach out. I’d welcome an update from you after all these years.
Genuinely,
~I.Newson
P.S. Feel free to share this with mom. I’d like to follow up with her too, if possible.